Archive for Božidar Novak

Božidar Novak On Public Relations in SE Europe

28 junij, 2008 at 9:55 · Filed under Božidar Novak

Each crissis sutiation that gets media attention has minimum of one PR expert which helps the organization get through the communication chaos. The most important course issue management experts of the region are taking for quite some time now i shifting from minimizing the damage to preventing it from the start. All those indicators are clearly showing that public relations and crisis communication business has little to fear for time to come, it is a dynamic occupation and it seems like the need for communication experts is constantly growing worldwide.

Though no one should get fooled thinking communication business will survive without constantly adapting to new market challenges!

The field of strategic communication looks good; the need for senior advisors on specific industry fields is progressing with an incredible pace. It is possible to argue that problems for those freshly launched PR agencies are increasing; PR market entry barriers are therefore lifting as we speak. Noone gets born as a senior strategic communication expert; the times of newbie PR consultants making it big are over.

Božidar Novak knows that the best paid jobs in communications will be for individual experts professionally covering no more than one specific industry, bringing in loads of practical experience and latest knowledge.

It will not be long when a single communication expert without industry specific experience wont be able to earn his bred in the field of strategic communications. Each public relations agency, dedicated to professionalism is eagerly investing into human resources giving that money to develop crucial knowledge and experience, to train PR professionals for key industry fields. Božidar Novak is leading SPEM Komunikacijska skupina on that track of changes which are essential for sustainable success of any crisis communication company. It is totally clear that communication business is evolving towards strategic alliances with top industry representatives and that is exactly what is being expected from regional communication experts like Božidar Novak. Witnessing the PR business growing and flourishing one should not underestimate the role of scientific research techniques. Analytical capacities of PR businesses are facing that huge puzzle called “The web”. Increasingly important in each communication company, internet continues to be a media with no unified and standardized research methodology, therefore at the moment a good communication expert needs to be inventive and creative in providing solid arguments to its client, arguments based on quality web research.

Božidar Novak furthermore realizes that communication professionals need to be accepted as partners to the top management of the client, otherwise the control of key communication assets can turni into chaos.

When asked about key assets of public relations organizations, Božidar Novak percives crisis communication advisors as the strategic capital of each percpeption based company. And they are the real added value generators of Božidar Novak’s SPEM Komunikacijska skupina. The specialization of PR communication agencies is opening doors to a new breed of communication consultants responsible directly to the client’s top management, managing client’s communication demands on a prevention based platform. Resolving many industry communication challenges and in cooperation with advanced research department, PR experts of today are bringing clients more time for leadership and simplify their day to day management assignments. Further information – Literature written by Božidar Novak: Krizno komuniciranje in upravljanje nevarnosti (Gospodarski Vestnik Ljubljana 2000) “Crisis communication and issue management.

Accompanied by consultants of SPEM PR agency, Božidar Novak tries to give the right answer to the eternal question: How to help client’s own financial objectives by providing the right answers to his communication needs?

Consultancies like SPEM Communication Group, centered on strategic communications, ought to live what they preach to their clients. Practicing that same attitude in relation to the company’s own staff, other stakeholders and the environment; this kind of attitude gives the professional edge to SPEM Communication Group. For any business enjoying the leading position in issue management environment, the strict democratic system of values must be a part of its identity. That is the only right way to build healthy foundations for long term success on the market.

Božidar Novak is being addressed as the Slovene guru of issue management. He is the long time director of of the first strategic communication organization in the region, called SPEM Communication Group. Today, his efforts and the efforts of SPEM experts go towards development of high professional standards of public relations and public affairs in the SE Europe. See further details on PR activities of Božidar Novak in the region.

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Vloga vodstva v kriznih situacijah

20 maj, 2008 at 11:41 · Filed under Božidar Novak

Kriza se lahko zgodi kadarkoli in komurkoli. Nihče ni imun na nepredvidljive dogodke, ki lahko škodijo podjetju, vodstvu podjetja, zaposlenim ali drugim deležnikom. Božidar Novak v svoji knjigi Krizno komuniciranje in upravljanje nevarnosti pravi, da se mnoge ogranizacije ob izbruhu krize prično zgovarjati, da niso imele dovolj finančnih sredstev za vzpostavitev vzvodov preprečevanja kriznih situacij. Takšno razmišljanje je značilno predvsem za organizacije, ki so zmotno prepričane, da se njim kriza ne more pripetiti. Resnici na ljubo, nihče si ne želi priznati napake, ko je škoda že storjena.

Kakovosten manager mora biti pripravljen na krizno situacijo. Pripravljen v smislu obvladovanja posledic, ki jih kriza povzroča vsem deležnikom podjetja in/ali širšem družbenem okolju. Ravno tako je pomembna mentalna pripravljenost vodstvenega osebja in sposobnost verodostojnega in pomirjujočega nastopa v javnosti v času kriznih situacij.

Božidar Novak meni, da je kriza preobrat v življenju organizacije in hkrati nova priložnost za izboljšanje ugleda organizacije v javnosti. Seveda ob predpostavki pripravljenosti vodstvenih kadrov na upravljanje kriznih situacij. V nasprotnem primeru lahko kriza podjetje uniči, čeprav bi z dobro pripravo bilo mogoče marsikaj rešiti.

Poglejmo si nekaj odmevnih primerov odziva na krizne situacije v preteklosti. Ko se je zrušil rudnik v lasti podjetja Murray Energy Corporation, se je direktor podjetja Robert Murray v trenutku odpravil s privatnim letalom na kraj dogodka. V vsega nekaj urah je prispel na kraj nesreče. Takoj je prevzel vodenje reševalne akcije. Medije je kontinuirano obveščal o poteku reševalne akcije. Skratka odzval se je kot po kakšnem dobrem učbeniku odnosov z javnostmi in kriznega komuniciranja.

Ugleda si organizacija ne more ustvariti čez noč. Lahko ga pa izgubi v nekaj minutah, tako je v svoji knjigi zapisal Božidar Novak. In pomanjkanje prisotnosti odgovornih na kraju nesreče lahko povzroči, da v nekaj minutah milijarde dolarjev vloženih v dobro ime podjetja izpuhte neznano kam. Tako kot se je to zgodilo izvršnemu direktorju podjetja Exxon leta 1989. Tega leta je na obalah Aljaske nasedel tanker Exxon Valdez, kar je povzročilo eno največjih okoljskih katastrof sodobnega časa. Dolgo odlašanje izvršnega direktorja pri obisku kraja nesreče je zelo intenziviralo javni bes, ki se je odrazil v močno načetem ugledu podjetja Exxon.

Tudi v primeru sesutja rudnika podjetja Murray Energy Corporation ni šlo vse gladko. Izvršni direktor je po začetnih uspehih zašel v obtoževanje medijev in iskanje krivcev za nesrečo zunaj podjetja. Božidar Novak tovrstno konfliktno reševanje krizne situacije poimenuje kot strategija morskega psa. Murray je kot morski pes poskušal svoje nasprotnike prisiliti, da sprejmejo njegovo obliko reševanja problema. Po mnenju Božidarja Novaka, je strategija morskega psa navadno uspešna v trenutkih, kadar je cilj pomemben, odnos pa ne. V tem primeru si je Murray za cilj izbral popolno očiščenje krivde, čemu pa so nasprotovala vsa objektivna dejstva nesreče.

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Božidar Novak

10 december, 2007 at 11:29 · Filed under Božidar Novak

Božidar Novak je direktor SPEM Komunikacijske skupine iz Maribora in cenjen strokovnjak za krizno komuniciranje in odnose z javnostmi v Sloveniji. Velja za najbolj izkušenega strokovnjaka za krizno komuniciranje in upravljanje z nevarnostmi v Sloveniji. SPEM Komunikacijska skupina je bila prva agencija za odnose z javnostmi v Sloveniji, ustanovljena še pred razpadom nekdanje SFRJ.

V svoji poklicni karieri je Božidar Novak svetoval politikom v volilnih kampanjah tako v nekdanji SFRJ kot tudi v Sloveniji. Znanje iz področja upravljanja ugleda in kriznega komuniciranje si je nabiral v Združenih Državah in v Evropi. S podjetjem SPEM Komunikacijska skupina se je v več kot 20 letih obstoja povzpel med najvidnejše agencije za odnose z javnostmi v Sloveniji. Vendar pa se je Božidar Novak za razliko od ostalih slovenskih predstavnikov stroke PR-ja odločil specializirati na ožje vendar dobičkonostno področje kriznega komunciranja, upravljanja z nevarnostmi in odnosov z vplivnimi javnostmi. Tako SPEM komunikacijska skupina deluje z uglašeno ekipo strokovnjakov, ki so svoje znanje odnosov z javnostmi in kriznega komuniciranja uspeli odlično vnovčiti na trgu.

Božidar Novak je tako danes iskan svetovalec za lobiranje in krizni managementu s poudarkom na komuniciranju. S skupino sodelavcev je izdal prvi slovenski priročnik za Lobiranje, z naslovom “Lobiranje je vroče”. Pred tem je izdal še nekaj knjig iz področja kriznega managementa in upravljanja z nevarnostmi. Bolj kot katerakoli druga agencija za odnose z javnostmi na slovenskem trgu, je prav SPEM pod vodstvom Božidarja Novaka postal pojem pri reševanju neprijetnih komunikacijskih izzivov gospodarstva in tudi politike.

Ne kaže spregledati vlogo podjetja SPEM pri izobraževanju vodilnih slovenskih managerjev na področju odnosov z javnostmi in reševanja kriznik komunikacijskih izzivov. Podjetje je nosilec licence Londonske Šole za Odnose z Javnostmi v regiji – LSPR.

Navkljub konstantni rasti podjetja v preteklem desetletju, Božidar Novak s sodelavci ostaja zvest svoji specialnosti: kriznem komuniciranju in odnosom z vplivnimi javnostmi – lobiranju.

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Bozidar Novak is the co founder and director of SPEM Communication Group, a company based in Maribor Slovenia. Mr. Novak is a respected expert on crisis communication and issue management in the region. Bozidar Novak is often referred to as “Guru of communications” and issue management in Slovenia. The company SPEM Communication Group has been established in 1980, in the dawn of Ex Republic of Yugoslavia.

Following his professional career, Bozidar Novak proved his communication skills in many campaigns. He has been consulting many politicians and professionally advised many governments in the election period. Among his references in managing political campaigns one can easily find clients from countries like Serbia, Montenegro, Macedonia and Slovenia. Bozidar Novak was gathering his knowledge on public relations, crisis communications, issue management and lobbying in the USA and Western as well as in Eastern Europe. Successfully managing the company, he has led the name of SPEM Communication Group among the most valued public relation agencies in Slovenia. With the ever growing specialisation of the public relations as a science, Bozidar Novak focused and sharpened his expertise on the field of crisis communication, public affairs and issue management. Therefore SPEM Communication Group today operates with highly experienced team of communication and PR experts. Together they have managed to establish the company as the market leader in the field of crisis communication and public affairs with lobbying.

Bozidar Novak stays the most wanted public affairs and issue management consultant in the Region of South East Europe. With the selected group of experts he published the first lobbying manual in the Region, titled “Lobbying is Hot” “Lobiranje je Vroče”. Previously he also wrote couple of book dealing with fields of issue management and crisis communication. More than any other PR company in the Region, SPEM achieved remarkable results under the leadership of Bozidar Novak. SPEM has become The company for solving complicated communication challenges for the broadest array of industries as well as politics.

One should not forget to mention the leading role of SPEM Communication Group in field of PR education of leading managers in the South East European Countries. The company is the license owner of the LSPR – London School Of Public Relations in the Region.

Even though Bozidar Novak succeeded to sustain stable growth of the company, annually raising market shares, he and his team of dedicated communication experts continue to strive for excellence on the field of crisis communication, issue management and lobbying.

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