Each crissis sutiation that gets media attention has minimum of one PR expert which helps the organization get through the communication chaos. The most important course issue management experts of the region are taking for quite some time now i shifting from minimizing the damage to preventing it from the start. All those indicators are clearly showing that public relations and crisis communication business has little to fear for time to come, it is a dynamic occupation and it seems like the need for communication experts is constantly growing worldwide.
Though no one should get fooled thinking communication business will survive without constantly adapting to new market challenges!
The field of strategic communication looks good; the need for senior advisors on specific industry fields is progressing with an incredible pace. It is possible to argue that problems for those freshly launched PR agencies are increasing; PR market entry barriers are therefore lifting as we speak. Noone gets born as a senior strategic communication expert; the times of newbie PR consultants making it big are over.
Božidar Novak knows that the best paid jobs in communications will be for individual experts professionally covering no more than one specific industry, bringing in loads of practical experience and latest knowledge.
It will not be long when a single communication expert without industry specific experience wont be able to earn his bred in the field of strategic communications. Each public relations agency, dedicated to professionalism is eagerly investing into human resources giving that money to develop crucial knowledge and experience, to train PR professionals for key industry fields. Božidar Novak is leading SPEM Komunikacijska skupina on that track of changes which are essential for sustainable success of any crisis communication company. It is totally clear that communication business is evolving towards strategic alliances with top industry representatives and that is exactly what is being expected from regional communication experts like Božidar Novak. Witnessing the PR business growing and flourishing one should not underestimate the role of scientific research techniques. Analytical capacities of PR businesses are facing that huge puzzle called “The web”. Increasingly important in each communication company, internet continues to be a media with no unified and standardized research methodology, therefore at the moment a good communication expert needs to be inventive and creative in providing solid arguments to its client, arguments based on quality web research.
Božidar Novak furthermore realizes that communication professionals need to be accepted as partners to the top management of the client, otherwise the control of key communication assets can turni into chaos.
When asked about key assets of public relations organizations, Božidar Novak percives crisis communication advisors as the strategic capital of each percpeption based company. And they are the real added value generators of Božidar Novak’s SPEM Komunikacijska skupina. The specialization of PR communication agencies is opening doors to a new breed of communication consultants responsible directly to the client’s top management, managing client’s communication demands on a prevention based platform. Resolving many industry communication challenges and in cooperation with advanced research department, PR experts of today are bringing clients more time for leadership and simplify their day to day management assignments. Further information – Literature written by Božidar Novak: Krizno komuniciranje in upravljanje nevarnosti (Gospodarski Vestnik Ljubljana 2000) “Crisis communication and issue management.
Accompanied by consultants of SPEM PR agency, Božidar Novak tries to give the right answer to the eternal question: How to help client’s own financial objectives by providing the right answers to his communication needs?
Consultancies like SPEM Communication Group, centered on strategic communications, ought to live what they preach to their clients. Practicing that same attitude in relation to the company’s own staff, other stakeholders and the environment; this kind of attitude gives the professional edge to SPEM Communication Group. For any business enjoying the leading position in issue management environment, the strict democratic system of values must be a part of its identity. That is the only right way to build healthy foundations for long term success on the market.
Božidar Novak is being addressed as the Slovene guru of issue management. He is the long time director of of the first strategic communication organization in the region, called SPEM Communication Group. Today, his efforts and the efforts of SPEM experts go towards development of high professional standards of public relations and public affairs in the SE Europe. See further details on PR activities of Božidar Novak in the region.
