Božidar Novak je direktor SPEM Komunikacijske skupine iz Maribora in cenjen strokovnjak za krizno komuniciranje in odnose z javnostmi v Sloveniji. Velja za najbolj izkušenega strokovnjaka za krizno komuniciranje in upravljanje z nevarnostmi v Sloveniji. SPEM Komunikacijska skupina je bila prva agencija za odnose z javnostmi v Sloveniji, ustanovljena še pred razpadom nekdanje SFRJ.
V svoji poklicni karieri je Božidar Novak svetoval politikom v volilnih kampanjah tako v nekdanji SFRJ kot tudi v Sloveniji. Znanje iz področja upravljanja ugleda in kriznega komuniciranje si je nabiral v Združenih Državah in v Evropi. S podjetjem SPEM Komunikacijska skupina se je v več kot 20 letih obstoja povzpel med najvidnejše agencije za odnose z javnostmi v Sloveniji. Vendar pa se je Božidar Novak za razliko od ostalih slovenskih predstavnikov stroke PR-ja odločil specializirati na ožje vendar dobičkonostno področje kriznega komunciranja, upravljanja z nevarnostmi in odnosov z vplivnimi javnostmi. Tako SPEM komunikacijska skupina deluje z uglašeno ekipo strokovnjakov, ki so svoje znanje odnosov z javnostmi in kriznega komuniciranja uspeli odlično vnovčiti na trgu.
Božidar Novak je tako danes iskan svetovalec za lobiranje in krizni managementu s poudarkom na komuniciranju. S skupino sodelavcev je izdal prvi slovenski priročnik za Lobiranje, z naslovom “Lobiranje je vroče”. Pred tem je izdal še nekaj knjig iz področja kriznega managementa in upravljanja z nevarnostmi. Bolj kot katerakoli druga agencija za odnose z javnostmi na slovenskem trgu, je prav SPEM pod vodstvom Božidarja Novaka postal pojem pri reševanju neprijetnih komunikacijskih izzivov gospodarstva in tudi politike.
Ne kaže spregledati vlogo podjetja SPEM pri izobraževanju vodilnih slovenskih managerjev na področju odnosov z javnostmi in reševanja kriznik komunikacijskih izzivov. Podjetje je nosilec licence Londonske Šole za Odnose z Javnostmi v regiji – LSPR.
Navkljub konstantni rasti podjetja v preteklem desetletju, Božidar Novak s sodelavci ostaja zvest svoji specialnosti: kriznem komuniciranju in odnosom z vplivnimi javnostmi – lobiranju.
———————–
Bozidar Novak is the co founder and director of SPEM Communication Group, a company based in Maribor Slovenia. Mr. Novak is a respected expert on crisis communication and issue management in the region. Bozidar Novak is often referred to as “Guru of communications” and issue management in Slovenia. The company SPEM Communication Group has been established in 1980, in the dawn of Ex Republic of Yugoslavia.
Following his professional career, Bozidar Novak proved his communication skills in many campaigns. He has been consulting many politicians and professionally advised many governments in the election period. Among his references in managing political campaigns one can easily find clients from countries like Serbia, Montenegro, Macedonia and Slovenia. Bozidar Novak was gathering his knowledge on public relations, crisis communications, issue management and lobbying in the USA and Western as well as in Eastern Europe. Successfully managing the company, he has led the name of SPEM Communication Group among the most valued public relation agencies in Slovenia. With the ever growing specialisation of the public relations as a science, Bozidar Novak focused and sharpened his expertise on the field of crisis communication, public affairs and issue management. Therefore SPEM Communication Group today operates with highly experienced team of communication and PR experts. Together they have managed to establish the company as the market leader in the field of crisis communication and public affairs with lobbying.
Bozidar Novak stays the most wanted public affairs and issue management consultant in the Region of South East Europe. With the selected group of experts he published the first lobbying manual in the Region, titled “Lobbying is Hot” “Lobiranje je Vroče”. Previously he also wrote couple of book dealing with fields of issue management and crisis communication. More than any other PR company in the Region, SPEM achieved remarkable results under the leadership of Bozidar Novak. SPEM has become The company for solving complicated communication challenges for the broadest array of industries as well as politics.
One should not forget to mention the leading role of SPEM Communication Group in field of PR education of leading managers in the South East European Countries. The company is the license owner of the LSPR – London School Of Public Relations in the Region.
Even though Bozidar Novak succeeded to sustain stable growth of the company, annually raising market shares, he and his team of dedicated communication experts continue to strive for excellence on the field of crisis communication, issue management and lobbying.
